John Firth: CEO and Co-founder

John is the CEO and Co-founder of Acclimatise.

John was formerly a senior manager at Severn Trent Water, where he led strategic business planning for more than £4bn of asset investment. He is a member of the Defra/UK Climate Impacts Programme Advisory Group and has been a technical advisor to the Caribbean states on climate change. He has published numerous articles in professional journals and appeared as a speaker at conferences throughout the world on water, environmental issues and climate change. John has extensive experience of integrating climate change into business decision-making and risk management processes. He has particular expertise in the impacts of climate change on the insurance, investment and legal sectors.