Acclimatise removes its company page from Facebook

Acclimatise removes its company page from Facebook


Acclimatise has taken the decision to remove its company page from Facebook. It has come to our attention that Facebook has included a loop-hole in its fact-checking program that allows non-expert staff members to overrule the judgement of climate scientists and make climate disinformation ineligible for fact-checking by classifying it as ‘opinion’. This has undermined the credibility of Facebook’s partnership with Science Feedback, to allow trained climate scientists to evaluate the accuracy of viral content.

We believe that Facebook is facilitating the spread of misinformation about climate change, which directly undermines Acclimatise’s mission to make the world more resilient to climate change and its impacts. As a company driven by its values, Acclimatise has a responsibility to take action on issues that cause harm to our staff, our environment and the wider community. 

Facebook’s continued failure to stop the spread of misinformation and hate speech on its platform is also of great concern to us. This inaction fuels racism, violence, and may undermine democracy and the integrity of elections around the world.

We are deeply concerned that the company has named Breitbart News a “trusted news source” and made The Daily Caller a “fact-checker” despite both publications having deplorable values. In view of the dangerous misinformation about climate change and the conflict with our own values, we have decided to sign up to the Stop Hate for Profit campaign.

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